Social media, which has started to be of great importance in the world and has been used by almost everyone, has also become the center of income. Applications such as Instagram, Facebook, Google, YouTube and Twitter have started to be used very often. Accounts with many followers have started to earn advertising income, and businesses have increased their earnings significantly. In order for these systems to survive, a linear system is needed, and for the linear system to survive, algorithms that will perform the necessary procedures are needed. In order for the infrastructure of the system to be complete and to be used correctly, each application needs a different algorithm.Otherwise the apps will not work as expected.
The algorithm determines how the dataset will behave, this algorithm is supportive for the establishment of social media order. These mathematical rules are necessary for the ads to work well, for the search results to be seen clearly and for the establishment of business systems. The provided artificial intelligence algorithms create the smooth working order of social media. Even the infrastructure of the suggestion systems that appear in other applications after searching for something works in this way.